Tiwa Savage: Celebrating 12 Years as an Afrobeats Icon

After 12 years in the spotlight, Tiwa Savage stands as a pillar of Afrobeats, seamlessly blending music, fashion, and culture.

Known for breaking barriers in the male-dominated Nigerian music industry, Savage continues to inspire many.

Recently, at the premiere of her movie, ‘Water and Garri,’ Savage shared her creative journey, future aspirations, and dedication to empowering young girls.

Born in Isale Eko, Lagos Island, Savage moved to London at the age of 11.

Her musical journey began in high school, where she joined the orchestra band, and by 16, she was a backup singer for renowned artistes like George Michael and Mary J. Blige.

Reflecting on these experiences, she said, “Watching them behind the scenes taught me the value of hard work and the importance of fans.”

Savage’s career took a significant turn when she participated in ‘The X Factor’ in 2006. Despite being eliminated, she views this as a stepping stone.

“Being kicked off in Wembley in 2006 only motivated me to return stronger,” she said. She furthered her music education at Berklee College of Music in Boston and honed her songwriting skills in Brooklyn.

Her talent caught the attention of Sony/ATV Music Publishing, leading to collaborations with artists like Fantasia and Babyface.

Inspired by the global rise of Afrobeats, Savage returned to Nigeria and signed with Mavin Records. Her debut album, ‘Once Upon a Time,’ released in 2013, featured a blend of English and Yoruba, with hits like ‘Kele Kele Love’ and ‘Eminado.’

“Infusing my native language with English allows me to connect deeply with my roots,” she explained. Throughout her career, Savage has faced challenges, particularly as a female artist in a male-dominated industry. “I’ve had to work ten times harder, but I don’t complain. I just get it done,” she asserted.

Despite criticism, she remains focused on her music and her role as a single mother.

With three studio albums and two EPs, including ‘Celia’ and ‘Water & Garri,’ Savage’s influence extends beyond music.

Her performance at King Charles III’s Coronation Concert highlighted her global appeal, despite mixed reactions due to colonial history. Savage’s latest project, ‘Water & Garri,’ marks her entry into film. Directed by Meji Alabi, the movie explores female empowerment from a woman’s perspective.

“I’m proud to tell stories that represent women, especially African women, and to do it well,” she said.

The transition to acting required intensive preparation. “It took me two months of acting classes to get into character,” she revealed.

The film’s title, inspired by a popular Nigerian delicacy, symbolizes the blend of different elements creating something unique. Tiwa Savage remains humble about her title as the Queen of Afrobeats. “It’s a huge compliment, but I don’t let it get to my head. It’s a reminder to keep working hard,” she concluded.

As Tiwa Savage continues to evolve, her journey serves as an inspiration, proving that with talent, hard work, and determination, anything is possible.